The Amplify Project
by Vox Pop Branding
Too many founders are shut out of marketing services due to high retainers. The Amplify Project by Vox Pop Branding changes that, giving small businesses the marketing they deserve now, with payment tied only to their growth.
Introducing our revenue-based marketing program.
The Amplify Project
by Vox Pop Branding
Too many founders are shut out of marketing services due to high retainers. The Amplify Project by Vox Pop Branding changes that, giving small businesses the marketing they deserve now, with payment tied to their growth.
Our revenue-based marketing program is here.
Marketing that Pays for Itself.
For 12+ years, Vox Pop Branding has helped founders, nonprofits, and startups bring their ideas to life. From neighborhood businesses to athlete-led funds, we’ve seen firsthand how the right marketing can be the bridge between survival and scale.
But here’s the problem: too many small businesses can’t afford the upfront cost of marketing. Agencies charge high retainers. Accelerators give limited runway. The gap keeps widening.
That’s why we created The Amplify Project, a revenue-based marketing model that gives qualified small businesses the marketing support they need now, and lets them to pay us based on their growth.
💡
ROI Opportunity Audits
& Creative Strategy
We partner with you to identify blind spots in your current marketing and uncover new opportunities to improve ROI through purpose-driven activations.
Reduce marketing waste by focusing spend on high-return, community-first strategies
Track campaign performance and ROI metrics through clear reporting dashboards
🚀
Marketing Activations & Campaigns
We design and implement marketing campaigns activations that build both brand love and business value:
Digital marketing campaigns
Cause-driven brand collaborations
Street team & guerrilla marketing
UGC and local storytelling campaigns
📊
Measurable Impact. Meaningful Outcomes.
Every campaign is designed to drive both brand KPIs and community goodwill, with reporting that tracks:
Customer loyalty and retention lift
Brand sentiment and social engagement
Local economic impact and PR reach
Who Qualifies
Not every business will qualify. If selected, you must agree to a revenue-share model (we get paid when you do) and share sales data (like Shopify, Stripe, or QuickBooks) to confirm your revenue history.
For Profit
Revenue-generating
incorporated
Corporate Brands
New Market Activations
Internal Marketing ideas
Marketing that Pays for Itself.
For 12+ years, Vox Pop Branding has helped founders, nonprofits, and startups bring their ideas to life. From neighborhood businesses to athlete-led funds, we’ve seen firsthand how the right marketing can be the bridge between survival and scale.
But here’s the problem: too many small businesses can’t afford the upfront cost of marketing. Agencies charge high retainers. Accelerators give limited runway. The gap keeps widening.
That’s why we created The Amplify Project, a revenue-based marketing model that gives qualified small businesses the marketing support they need now, and lets them to pay us based on their growth.
💡
ROI Opportunity Audits & Creative Strategy
We partner with you to identify blind spots in your current marketing and uncover new opportunities to improve ROI through purpose-driven activations.
Reduce marketing waste by focusing spend on high-return, community-first strategies
Track campaign performance and ROI metrics through clear reporting dashboards
🚀
Marketing Activations & Campaigns
We design and implement marketing campaigns activations that build both brand love and business value:
Digital marketing campaigns
Cause-driven brand collaborations
Street team & guerrilla marketing
UGC and local storytelling campaigns
📊
Measurable Impact. Meaningful Outcomes.
Every campaign is designed to drive both brand KPIs and community goodwill, with reporting that tracks:
Customer loyalty and retention lift
Brand sentiment and social engagement
Local economic impact and PR reach
Customer loyalty and retention lift
Brand sentiment and social engagement
Local economic impact and PR reach
Who Qualifies
Not every business will qualify. If selected, you must agree to a revenue-share model (we get paid when you do) and share sales data (like Shopify, Stripe, or QuickBooks) to confirm your revenue history.
For Profit
Revenue-generating
incorporated
How It Works
Step 1: Apply for the Amplify Project
Once you complete the application our team will determine if your business is eligible. Applications are currently closed.
Step 2: Due Diligence
Qualified applicants will be invited to a call and must provide sales metrics to confirm revenue history.
Step 3: Marketing Services Begin
Once due diligence is complete and the agreement is signed, marketing services will begin.
How It Works
Step 1: Apply for the Amplify Project
Once you complete the application our team will determine if your business is eligible.
Applications are being accepted until March 15th, 2026.
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Step 2: Due Diligence
Qualified applicants will be invited to a call and must provide sales metrics to confirm revenue history.
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Step 3: Marketing Services Begin
Once due diligence is complete and the contract is signed, marketing services begin.
Our clients have been featured in:
Ready to See If You Qualify?
Applications are currently closed. Get notified when we start accepting applications for the next round
Ready to See If You Qualify?
Applications are currently closed. Get notified when we start accepting applications for the next round
How We Got Here
Over the past decade, Vox Pop Branding has partnered with programs that give founders a fighting chance:
-OmniWorks’ UpliftHer Accelerator
-Long Beach Center for Economic Inclusion
-The Jrue & Lauren Holiday Social Impact Fund
- Independent incubators and city-based business programs
We’ve helped hundreds of small businesses launch, grow, and stay alive.
And in that work, we saw the same barrier come up again and again: marketing spend.
Founders had the product, the hustle, and the vision, but not the upfront cash to compete. Traditional agencies charged high retainers. Accelerators offered limited runway. The gap kept widening.
That’s why we built The Amplify Project: a revenue-based model where we get paid when you do. It bridges the gap between survival and scale, giving small businesses access to marketing support that was once out of reach.
How We Got Here
Over the past decade, Vox Pop Branding has partnered with programs that give founders a fighting chance:
OmniWorks’ UpliftHer Accelerator
Long Beach Center for Economic Inclusion
Jrue & Lauren Holiday Social Impact Fun
Independent incubators
City-based business navigator programs
We’ve helped hundreds of small businesses launch, grow, and stay alive.
And in that work, we saw the same barrier come up again and again: marketing spend.
Founders had the product, the hustle, and the vision, but not the upfront cash to compete. Traditional agencies charged high retainers. Accelerators offered limited runway. The gap kept widening.
That’s why we built The Amplify Project: a revenue-based model where we get paid when you do. It bridges the gap between survival and scale, giving small businesses access to marketing support that was once out of reach.
Want to Help Us Build It?
Your support makes it possible for us to AMPLIFY more small businesses in 2026. By contributing, you’re helping rewrite the rules of access and proving that marketing doesn’t have to be a luxury.
Want to Help Us Build It?
Your support makes it possible for us to AMPLIFY more small businesses in 2026.
By contributing, you’re helping rewrite the rules of access and proving that marketing doesn’t have to be a luxury.
We've Supported Programs By:
We've Supported Programs By:
Vox Pop Branding
Vox Pop Branding takes care of your marketing for a flat monthly price. From strategy to implementation we handle your marketing, so that you can focus on the things only you can do.
FAQs
Answers to Your Questions
What is The Amplify Project by Vox Pop Branding?
The Amplify Project is a revenue-share-based marketing program designed for small businesses and growth-stage founders.
Vox Pop Branding provides marketing strategy and implementation upfront. Instead of paying large retainers, selected founders agree to share a percentage of revenue growth for a predetermined term.
This is not free marketing. It is a performance-aligned partnership.
Is this free marketing?
No. The Amplify Project is not free marketing.
It is a revenue-share marketing model. Vox Pop Branding covers the cost of marketing implementation upfront and is compensated through a percentage of revenue growth during a set term. When the business grows, Vox Pop Branding shares in that growth.
Does Vox Pop Branding take equity in my company?
No. The Amplify Project does not require equity.
Vox Pop Branding does not take ownership in your business. Compensation is structured as revenue-share for a predetermined time period. Once the agreement term ends, the revenue share ends. This is a nondilutive way for us to help startups grow.
What costs does Vox Pop Branding cover?
Vox Pop Branding covers:
• Marketing strategy
• Marketing implementation labor
• Creative direction
• Campaign execution support
We do not cover external expenses such as:
• Paid advertising spend to platforms (Meta, Google, TikTok, etc.)
• Event activation costs
• Venue fees
• Photography or video production expenses
• Printing or physical production costs
Founders are responsible for third-party hard costs. However, founders may receive access to exclusive discounts and other benefits from Vox Pop Branding partners.
Who is eligible to apply?
The Amplify project is designed for:
• Small businesses with existing revenue
• Founders ready to scale
• Businesses with validated products or services
• Entrepreneurs committed to execution
We prioritize businesses where we believe our strategy, network, and relationships can meaningfully accelerate growth.
Is everyone who qualifies guaranteed to be selected?
No. Qualification does not guarantee selection.
We select founders based on:
• Growth readiness
• Market opportunity
• Alignment with our expertise
• Ability to execute
• Where our network and relationships can accelerate results
The goal is not volume. The goal is measurable growth.
How does the revenue-share model work?
Revenue share is calculated based on incremental revenue growth over a predetermined term.
Details are discussed during the finalist stage and documented in a formal agreement.
The model aligns incentives:
When your business grows, Vox Pop Branding grows. If it does not grow, compensation reflects that outcome and our services provided through The Amplify Project are free.
How long does the project last?
Each Amplify engagement runs for a predetermined term agreed upon before launch.
The revenue-share compensation applies only during that term. This is not a lifetime agreement.
What types of businesses are the best fit?
The best fit businesses typically:
• Have product-market fit
• Have traction but limited marketing resources
• Are ready to scale revenue
• Are coachable and execution-driven
Service businesses, product brands, and community-driven companies may qualify.
What makes The Amplify Project different from a traditional marketing agency?
Traditional agencies charge fixed monthly retainers regardless of performance.
The Amplify Project aligns compensation with growth. This is specifically designed for small business owners who are ready to grow.
We share risk. We invest our team’s time upfront.
We focus on businesses where we believe our expertise and network can create meaningful upside.
What makes Vox Pop Branding qualified to run this project?
Since 2013, Vox Pop Branding has:
• Helped nonprofits exceed fundraising goals by over 100%
• Partnered with national accelerators and athlete-led funds
• Supported founders from idea stage to scale
• Driven millions in visibility, funding, and community impact
We have worked across startups, nonprofits, government projects, and impact-driven enterprises.
The Amplify project builds on that track record.
When do applications close?
Applications close March 15th, 2026.
Selected finalists will be contacted directly.
When will services begin for the selected founder(s)?
Services will begin immediately following selection and onboarding. Supporters who backed the campaign will receive updates as the founder progresses. All selected founders will be notified by April 15th, 2026.
Can I support The Amplify Project if I am not applying?
Yes. You can contribute to future founder raises or sponsor a founder directly.
Supporters help us expand access to growth-stage marketing for bold entrepreneurs.